American Heart Association
X Providence Place Pop-up Event
Brand Identity | Strategy Consult | Experience Design | Pamphlet Design | UI Interfaces | Wayfinding | Posters Instructed by Tom Wedell
Collaborated with Muxi Zhuang and Lilia True
X Providence Place Pop-up Event
Brand Identity | Strategy Consult | Experience Design | Pamphlet Design | UI Interfaces | Wayfinding | Posters Instructed by Tom Wedell
Collaborated with Muxi Zhuang and Lilia True
Our Pop-up American Heart Month event will be held in Providence Place, the center shopping mall in downtown, to promote community’s awareness to heart health.
Main hub
The visitor's journey begins and ends at the main stage, which serves as the central hub providing essential information about the game, AED usage, awarding winning prizes, and event details. At the main stage, visitors can interact with the machine teaching tips of usage of AED.
Interfaces
Muxi designed interfaces inwhich customers can scan the code when they find an AED in the mall and collect all the code to win our toolbox as reward.
Toolbox & Pamphlet
Designed by Ziqi and Muxi
A toolbox will be awarded to participants offering take-away pamphlet for recording health profile, introducing healthy living habbit, reccomending diet pattern, explanation of how to use AED, the map of AEDs in Providence Place as well as contact information of local medical institutions.
Designed by Ziqi and Muxi
A toolbox will be awarded to participants offering take-away pamphlet for recording health profile, introducing healthy living habbit, reccomending diet pattern, explanation of how to use AED, the map of AEDs in Providence Place as well as contact information of local medical institutions.
Infographic of AED mapping & usage of AED
Designed by Lilia True
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Designed by Lilia True
Event Promotion
Designed by Ziqi and Lilia
We have wayfindings, sidewalk and in-store event promotion banners, screens, monitors and posters to guide customers through the mall to join in and find AEDs to win our prize.
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Designed by Ziqi and Lilia
We have wayfindings, sidewalk and in-store event promotion banners, screens, monitors and posters to guide customers through the mall to join in and find AEDs to win our prize.
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