Freshest
Mobile App | UIUX | Branding | Packaging | Strategy Design | Logo Design
2022 Fall
Cooperated with Ivy Zhang and Wendy Hu on interfaces and branding. Instructed by Hammett Nurosi, Jacek Mrowczyk, Lucy Hitchcock and Rene Payne.
Mobile App | UIUX | Branding | Packaging | Strategy Design | Logo Design
2022 Fall
Cooperated with Ivy Zhang and Wendy Hu on interfaces and branding. Instructed by Hammett Nurosi, Jacek Mrowczyk, Lucy Hitchcock and Rene Payne.
Freshest is a shopping app providing customers with the freshest local vegetable across various local markets in one delivery. Sorting by latest harvested date, Freshest offers the easiest shopping experience of fresh, clean and high-quality farm produce.
Why Design
After interview and survey with students and faculty in RISD, we found the common problem with lack of market nearby our campus and limited resource of getting fresh vegetables every day. So as designers, we use methods of collection and curation to visually and publicly create meaning. We visited WholeFoods, Farmer’s Market, Farm Fresh, and Good Fortune Market to rearch on origins, packaging, labeling, date of input and environment and other factors influence buyer’s perception of freshness. We end it up with this platform where customer can order the freshest produce ranking by latest harvested date from multiple markets within one order and a subscription of customized fresh box delivered every month.
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